| عنوان : |
Brands, competition law and IP |
| نوع الوثيقة : |
نص مطبوع |
| مؤلفين : |
Deven R Desai, Éditeur scientifique ; Ioannis Lianos, Éditeur scientifique ; Spencer Weber Waller, Éditeur scientifique |
| ناشر : |
Cambridge, United Kingdom : Cambridge University Press |
| تاريخ النشر : |
2015 |
| عدد الصفحات : |
1 vol. (X-270 p.) |
| Ill. : |
couv.Ill. |
| الأبعاد : |
24 cm |
| ISBN/ISSN/EAN : |
978-1-107-10346-7 |
| ثمن : |
18238.00 DA. |
| نقطة عامة : |
Includes papers from two conferences jointly sponsored by the Institute for Consumer Antitrust Studies of Loyola University Chicago School of Law and the Centre for Law Economics and Society at University College London. -- Introduction |
| اللغة : |
إنكليزي (eng) |
| ترتيب : |
[كتب باللغة العربية]
|
| الكلمة المفتاح : |
300 - Sciences sociales Brand name products,Law and legislation,Congresses,Branding (Marketing),Trademarks |
| تكشيف : |
343 القانون العسكري، قانون الضرائب، قانون التجارة، القانون الصناعي |
| نقطة للمضمون : |
Introduction / Deven R. Desai, Ioannis Lianos and Spencer Weber Waller An introduction to the competitive effects of branding / Peter Davis and Kirsten Edwards-Warren Bayer or Walgreen's? The relationship of premium and value brands in the United States / James Langenfeld, Wenqing Li, and Sophie Yang The value of brands and the challenge of free riding / Tony Appleton and John Noble Brands, competition and antitrust law / Deven R. Desai and Spencer Weber Waller Brands and brand management : insights from marketing for antitrust / Gregory T. Gundlach and Joan M. Phillips Brands and market power : a bird's eye view / Daniel A. Crane The two sides of brand marketing : reconsidering competition law governing distribution restraints / Warren S. Grimes Brands, product differentiation and EU competition law / Ioannis Lianos Private labels, brands and competition law enforcement / Ariel Ezrachi and Ketan Ahuja Trademark dilution and the management of brands : implications of the Trademark Dilution Revision Act for marketing and marketing research / John D. Mittelstaedt Trademark law meets branding? / Ilanah Fhima Brands, firms and competition / Andrew Griffiths |
Brands, competition law and IP [نص مطبوع ] / Deven R Desai, Éditeur scientifique ; Ioannis Lianos, Éditeur scientifique ; Spencer Weber Waller, Éditeur scientifique . - Cambridge, United Kingdom : Cambridge University Press, 2015 . - 1 vol. (X-270 p.) : couv.Ill. ; 24 cm. ISBN : 978-1-107-10346-7 : 18238.00 DA. Includes papers from two conferences jointly sponsored by the Institute for Consumer Antitrust Studies of Loyola University Chicago School of Law and the Centre for Law Economics and Society at University College London. -- Introduction اللغة : إنكليزي ( eng)
| ترتيب : |
[كتب باللغة العربية]
|
| الكلمة المفتاح : |
300 - Sciences sociales Brand name products,Law and legislation,Congresses,Branding (Marketing),Trademarks |
| تكشيف : |
343 القانون العسكري، قانون الضرائب، قانون التجارة، القانون الصناعي |
| نقطة للمضمون : |
Introduction / Deven R. Desai, Ioannis Lianos and Spencer Weber Waller An introduction to the competitive effects of branding / Peter Davis and Kirsten Edwards-Warren Bayer or Walgreen's? The relationship of premium and value brands in the United States / James Langenfeld, Wenqing Li, and Sophie Yang The value of brands and the challenge of free riding / Tony Appleton and John Noble Brands, competition and antitrust law / Deven R. Desai and Spencer Weber Waller Brands and brand management : insights from marketing for antitrust / Gregory T. Gundlach and Joan M. Phillips Brands and market power : a bird's eye view / Daniel A. Crane The two sides of brand marketing : reconsidering competition law governing distribution restraints / Warren S. Grimes Brands, product differentiation and EU competition law / Ioannis Lianos Private labels, brands and competition law enforcement / Ariel Ezrachi and Ketan Ahuja Trademark dilution and the management of brands : implications of the Trademark Dilution Revision Act for marketing and marketing research / John D. Mittelstaedt Trademark law meets branding? / Ilanah Fhima Brands, firms and competition / Andrew Griffiths |
|
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