| عنوان : |
Intellectual property branding in the developing world : a new approach to non-technological innovations |
| نوع الوثيقة : |
نص مخطوط |
| مؤلفين : |
Tshimanga, Kongolo, Éditeur scientifique |
| ناشر : |
New York, NY : Routledge |
| تاريخ النشر : |
2019 |
| عدد الصفحات : |
136.p |
| Ill. : |
couverture colorée |
| الأبعاد : |
24. cm |
| ISBN/ISSN/EAN : |
978-1-03-224117-3 |
| ثمن : |
12672.da |
| اللغة : |
Français (moyen) (frm) |
| الكلمة المفتاح : |
300-sciences socieles 300-sciences socieles 300-sciences socieles Brand name products Law , legislation Developing countries, Developing countries, LAW Intellectual Property Copyright |
| تكشيف : |
346. private law |
| خلاصة : |
Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation |
Intellectual property branding in the developing world : a new approach to non-technological innovations [نص مخطوط] / Tshimanga, Kongolo, Éditeur scientifique . - New York, NY : Routledge, 2019 . - 136.p : couverture colorée ; 24. cm. ISBN : 978-1-03-224117-3 : 12672.da اللغة : Français (moyen) ( frm)
| الكلمة المفتاح : |
300-sciences socieles 300-sciences socieles 300-sciences socieles Brand name products Law , legislation Developing countries, Developing countries, LAW Intellectual Property Copyright |
| تكشيف : |
346. private law |
| خلاصة : |
Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation |
|
Affiner la recherche
